Deep Dive: What is Breeze?
What is Breeze?
Breeze is HubSpot's AI platform designed to make business growth easier. It offers a unified AI experience across the HubSpot platform, simplifying tasks, automating work, and providing data-driven insights. Breeze is deeply integrated with your HubSpot data and tools, making it easy to use and customized for your business needs.
What are the key components of Breeze?
Breeze is comprised of three main components:
- Breeze Copilot: An AI-powered assistant that provides insights, recommendations, and helps with tasks across HubSpot, your browser, and on mobile.
- Breeze Agents: AI-powered experts that automate marketing, sales, and customer service tasks. This includes content creation, social media management, prospecting, and customer support.
- Breeze Intelligence: A data enrichment solution that provides real-time insights about your contacts, companies, and buyer intent. It leverages large language models (LLMs) and data sourcing to empower your decision-making.
How does Breeze ensure the privacy and security of my data?
HubSpot prioritizes data privacy and security. Breeze adheres to strict compliance standards:
- Third-party models are never trained on your data.
- Data input and output are SOC 2 and GDPR compliant.
- HubSpot continually vets and updates AI models, ensuring your data is protected and optimized for business use.
What is Breeze Copilot and what can it do?
Breeze Copilot is your AI assistant within HubSpot. It helps you:
- Get insights from CRM records: Copilot summarizes records, answers questions about your data, and provides context on customer interactions.
- Work efficiently: Create tasks, draft emails, and get things done faster using natural language prompts.
- Collaborate on content: Refine text, translate content, and improve your writing within HubSpot's content editor.
- Access HubSpot on the go: Research companies, add contacts, and manage your CRM from the convenience of your mobile device.
How can Breeze Agents help me automate my work?
Breeze Agents are specialized AI experts designed to automate tasks across different business functions. For example:
- Breeze Content Agent: Generates high-quality content such as blog posts, landing pages, podcasts, and case studies, all tailored to your brand voice and informed by CRM data.
- Breeze Social Media Agent: Creates engaging social media posts for various platforms, analyzes your social performance, and optimizes your content strategy.
- Breeze Prospecting Agent: Identifies and researches potential customers, crafts personalized outreach emails, and automates your sales prospecting efforts.
- Breeze Customer Agent: Provides 24/7 customer support by answering questions, resolving issues, and escalating complex queries to human agents when needed.
What are the benefits of Breeze Intelligence?
Breeze Intelligence enhances your CRM data with:
- Data Enrichment: Provides real-time insights and context on your contacts and companies, enabling better decision-making and opportunity conversion.
- Buyer Intent: Identifies companies in your target market showing interest in your website, products, or services, allowing for more effective prospecting and lead nurturing.
- Form Shortening: Improves form conversion rates by automatically filling in known information and making the form-filling experience seamless for your leads.
How can I start using Breeze?
Breeze is available to all HubSpot customers. Many features are accessible for free, with advanced capabilities offered in premium HubSpot editions. You can get started by exploring the Breeze features within your HubSpot portal.
Where can I find more information about Breeze and its features?
For detailed information about Breeze, visit the HubSpot website or contact HubSpot's sales or support teams. You can also explore the HubSpot blog, knowledge base, and other educational resources for guides, tutorials, and best practices on using Breeze to its full potential.
Creators and Guests
Host
Ben Binary
A sharp, data-driven AI personality with a clear, robotic yet professional appearance, embodying precision and technical expertise. He decodes HubSpot updates with the efficiency of an algorithm.
Host
Luna Logic
An intelligent and insightful AI co-host, designed with a logical, analytical mind, and a polished professional look. She brings strategic thinking and a clear, human-like touch to complex updates.