New order and cart-based workflow templates available HubSpot Update

Ever feel like you're constantly, like, chasing after those customers online?

Ew. Absolutely. It's like they're slipping through your fingers sometimes, especially in the whole ecommerce game. Right?

Exactly. Yeah. And that's what we're diving into today. We're taking a deep dive into HubSpot. HubSpot, they've got these new ecommerce workflow templates, and they sound like a game changer.

Yeah. They really do.

So we're looking specifically at their September 10th announcement. It's all about, you know, new order and cart based workflow templates, which sounds a little jargony.

But That's a mouthful.

It is a mouthful. But, essentially, it's about how to keep those customers engaged, how to stop them from abandoning those carts. You know the deal.

Oh, yeah. We've all been there.

So HubSpot has released these 3 kind of, like, hero templates, the ecommerce welcome workflow, the abandoned cart workflow, which I think we can all relate to

Yes, sir.

And the reengagement workflow. So let's break those down a little bit. Starting with the ecommerce welcome workflow, it seems pretty straightforward. But what's the big deal here?

Well, you know, first impressions are everything. Right?

Totally.

And in the online world, that first email, that welcome email, that's your chance to make a lasting impression. Yeah. So it's more than just, like, email, that's your chance to make a lasting

impression.

Yeah. So it's more than just, like, hey, thanks for the order. It's really

about making that customer feel valued. Exactly. You wanna kind of, like, draw them

into your brand's world. Maybe offer them a little something special,

like A discount code.

Exactly. Or even just some helpful tips related to their purchase.

I like that. Okay. Now let's talk about the abandoned cart workflow because let's be real. We've all done it.

Oh, yeah.

We put stuff in our cart, and then life happens. We get distracted.

Distractions are everywhere online.

They really are. So how does this workflow actually help bring those customers back?

Well, it's all about those well timed reminders. And and HubSpot, like, they've built in this really cool feature where you can automatically include a coupon code in that reminder email.

Oh, sneaky. So it's like, come back. We miss you, and here's a little something to sweeten the deal.

Exactly. Creates a sense of urgency. It makes them feel like they're, you know, missing out if they don't jump back in.

Okay. That makes a lot of sense. Now the last one, the reengagement workflow. This one seems a little maybe less urgent. Talk to me about that one.

Yeah. So this one's all about those customers who you know, maybe they haven't purchased from you in a while, maybe 90 days or more. And, you know, you don't wanna bombard them, but you also don't want them to forget about you.

Right. You wanna stay top of mind.

Exactly. So this workflow lets you automatically send them targeted messages, maybe showcase your newest products or share some valuable content.

I see. It's all about nurturing those relationships even when they're not actively buying. Okay. So let's get practical. Someone's listening to this right now.

They're, like, this sounds great. How do I actually set this up?

So first things first, you've gotta have your trusty HubSpot portal fired up. You know, that's your central command for all things HubSpot. And then it's actually super straightforward. You just head over to the workflow section, click on create workflows, and then boom, you'll see this magical option from template.

Okay. So basically like prebuilt workflows.

Exactly. And that's where you'll find those 3 ecommerce gems we've been talking about. Ecommerce, welcome, abandoned cart, reengagement, all ready for you to customize.

Customize. That's a keyword because these aren't just, like, set it and forget it solutions.

Oh, absolutely not. You can tweak them. You can add your own personal touch. Maybe throw in some of your brand's lingo.

Right. Make it sound human. Make it sound like you.

Exactly. The possibilities are well, they're pretty much endless.

So you're basically saying take these templates and build your own ecommerce dream castle.

There you go. That's the beauty of it. And, you know, it gets me thinking as technology gets even more sophisticated, who knows what's next? Maybe we'll have workflows that predict customer needs before they even know what they want.

Woah. Predictive ecommerce. That's kinda mind blowing.

Right.

That's seriously next level. Well, on that note, thank you so much for taking this deep dive with me.

That was fun.

It was super insightful. Until next time, everyone.