New order and cart-based workflow templates available HubSpot Update

Date:** September 10, 2024

Source:** HubSpot Product Update - "New order- and cart-based workflow templates available"

HubSpot has launched three new workflow templates designed to streamline ecommerce operations and improve customer engagement for users of HubSpot's orders and carts objects. These pre-built templates automate key stages of the customer journey, from welcoming new buyers to re-engaging inactive customers and recovering abandoned carts.

Key Features:

Ecommerce Welcome Workflow:** Automates a welcome email to customers after their first purchase, bolstering early engagement.

    > "The welcome email workflow is designed to automatically send an email to customers following their first order placement on your ecommerce platform, enhancing customer engagement and satisfaction."

* **Abandoned Cart Workflow:**  Triggers email reminders to customers who abandoned their carts, offering incentives like coupon codes to encourage purchase completion.

    > "This workflow is designed to send email reminders to customers who have initiated the checkout process but left items in their cart."

* **Re-engagement Workflow:**  Targets customers who haven't made a purchase in over 90 days with personalized re-engagement emails, driving repeat business.

    > "Utilize this workflow to reconnect with customers whose last purchase from your store was over 90 days ago."

**Accessibility:**

These workflow templates are immediately available to HubSpot users with Marketing Hub Pro/Enterprise plans and active usage of the orders and carts objects.

**Benefits:**

* **Improved Customer Experience:** Automated workflows ensure timely and relevant communication throughout the customer lifecycle.

* **Increased Sales:** Abandoned cart recovery and re-engagement efforts contribute to higher conversion rates and customer lifetime value.

* **Time Savings:** Pre-built templates eliminate the need for manual workflow creation, freeing up resources for other marketing activities.

**Actionable Insights:**

* Businesses using HubSpot's ecommerce tools should implement these workflow templates to capitalize on automated customer engagement and revenue growth opportunities.

* Consider customizing the templates with brand-specific messaging and offers for optimal impact.

* Track workflow performance metrics to measure success and identify areas for optimization.