HubSpot Update: Freeform Prompting in Content Remix

Ben Binary: 00:00

Okay, folks. Welcome back. Hope you're ready for another deep dive. Because today, we are talking about something huge e.

Luna Logic: 00:07

Yeah. This is a big one.

Ben Binary: 00:08

This is gonna be good. You guys ready? HubSpot dropped this just the other day.

Luna Logic: 00:12

I know. It feels like we were just talking about the last big Hub Spot update.

Ben Binary: 00:16

I know. Right? Like, they just keep coming.

Luna Logic: 00:18

Hub Spot's just chugging away.

Ben Binary: 00:20

And this one I mean, buckle up because it's called free form prompting. And, it's part of Content Remix, which you guys already know is, like, this magical tool where you can, like, take a blog post

Luna Logic: 00:32

Yeah.

Ben Binary: 00:32

And turn it into, like, an Instagram post or a script or whatever.

Luna Logic: 00:35

Pretty much. Yeah.

Ben Binary: 00:36

But now with free form prompting, you have, like, total control over what that content looks like. Mhmm. Like, imagine turning your latest blog post into, like, a super targeted press release.

Luna Logic: 00:49

See, that's the thing that I think people don't realize yet. Like, with the old content remix, it was great for, like, quick transformations.

Ben Binary: 00:56

Right.

Luna Logic: 00:56

You know, you could take your blog post and be like, okay. Give me a Twitter thread out of

Ben Binary: 01:00

this. Exactly.

Luna Logic: 01:00

But what if you want something more specific?

Ben Binary: 01:03

Like, you don't just want AMY press release.

Luna Logic: 01:05

Right. You want a press release that focuses on, say, like, the productivity benefits Alright.

Ben Binary: 01:10

Cliff.

Luna Logic: 01:10

Whatever you're talking about on

Speaker 3: 01:11

the blog post.

Ben Binary: 01:12

Okay. So now I'm really intrigued. Lay it on me what I asked free form prompting. Like, break it down for us.

Luna Logic: 01:19

So, basically, it's a new node in Content Remix.

Ben Binary: 01:22

Okay.

Luna Logic: 01:22

And it lets you give the AI, like, super specific instructions.

Ben Binary: 01:27

What do you custom orders?

Luna Logic: 01:28

Yes. Exactly. Like, think of it this way.

Ben Binary: 01:30

Yeah. You're at a restaurant. Right? I'm hungry already.

Luna Logic: 01:33

With the old content remix, it's like, you can only order off the menu.

Ben Binary: 01:37

So I'm stuck with the veggie burger.

Luna Logic: 01:38

If that's what's on the menu, then yeah.

Ben Binary: 01:40

Ugh. Okay. So free form prompting is like, I can tell the chef exactly what I want.

Luna Logic: 01:45

Exactly. You're like, I want grass fed beef aged cheddar, no pickles, extra crispy fries.

Ben Binary: 01:50

Woah. Okay. So I'm not just stuck with preset options anymore. Nope. That's huge for creativity.

Luna Logic: 01:56

It is. Okay.

Ben Binary: 01:56

But I'm gonna play devil's advocate here for a sec. Okay. Why should I care?

Luna Logic: 02:00

Because it's not just about saving a few clicks. It's about getting the exact CT insights you need without having to wade through a ton of noise.

Ben Binary: 02:10

Give me an example.

Luna Logic: 02:11

Okay. Imagine you've got this massive market research report.

Ben Binary: 02:13

Oh, yeah. Those things can be brutal.

Luna Logic: 02:15

Right. And you're looking for, like, specific stats on, say, Gen z shopping habits.

Ben Binary: 02:21

Been there.

Luna Logic: 02:22

So instead of, like, spending hours skimming through the whole thing

Ben Binary: 02:25

Please no.

Luna Logic: 02:26

You can use free form prompting to pull out just that information.

Ben Binary: 02:29

Oh my god.

Luna Logic: 02:30

So you just tell it, give me all the stats about Gen z shopping habits from this report, and boom. You've got exactly what

Ben Binary: 02:35

you need in seconds. Okay. Now that is powerful. Right.

Luna Logic: 02:35

It's about working smarter, Okay.

Ben Binary: 02:37

Now that is powerful. Right. It's about working smarter, not harder. It's about not pulling your hair out. Because, seriously, you know how many times I've gotten AI generated content that's almost there?

Ben Binary: 02:50

Oh, yeah. But it's just missing that little something extra. You know? And that's the beauty of free form prompting. You're not at the mercy of the AI anymore.

Ben Binary: 02:58

Right. You're in control. You give it super specific instruction.

Luna Logic: 03:01

Like, you're talking to a teammate. Okay.

Ben Binary: 03:03

So let's get practical here. How does this actually work? Walk me through it like I'm a total newbie.

Luna Logic: 03:08

Okay. Say you've got a blog post about, let's say the benefits of meditation for entrepreneurs Right. And you want a press release highlighting the productivity angle. Right. So you drop that blog post into Content Remix, add a free form prompting note, and you literally type out, write a press release about this blog post focusing on how meditation boosts entrepreneur productivity.

Ben Binary: 03:32

That's it. Seriously.

Luna Logic: 03:33

That's it.

Ben Binary: 03:33

That sounds almost too easy.

Luna Logic: 03:35

I know. Right?

Ben Binary: 03:35

Okay. But are there any, like, secret tips to writing a killer prompt?

Luna Logic: 03:40

Be clear and specific.

Ben Binary: 03:44

Got it. Think about your ideal output. Like, what do I want this thing to actually look like?

Luna Logic: 03:47

Exactly. And the more detailed your instructions, the better the results.

Ben Binary: 03:50

Okay. That makes sense.

Luna Logic: 03:51

And, also, just a quick reminder, this feature is available to certain HubSpot tiers. So professional enterprise content, pro enterprise.

Ben Binary: 03:59

Right. Right. So not everyone has access to this just yet. Not yet. Okay.

Ben Binary: 04:03

And now I'm seeing here an example too that free form prompting can do way more than just change formats.

Luna Logic: 04:10

Oh, yeah.

Ben Binary: 04:11

It can actually extract key information from, like, say, a super long white paper. Yes. Give me an example.

Luna Logic: 04:18

Okay. So imagine you're prepping for a presentation, and you need to pull out all the quotes from, like, a 50 page document that support a specific argument.

Ben Binary: 04:27

Oh, been there.

Luna Logic: 04:27

Right. Instead of, like, manually reading through the whole thing and highlighting everything.

Ben Binary: 04:31

Yeah. It takes forever. You can use free form prompting to do that for you. So I could just say, give me all the quotes about x. Pretty much.

Ben Binary: 04:39

Yeah. That's mind bogglingly efficient. I'm already thinking of all the ways this could streamline my research and analysis. Right. Like, this feels like just the tip of the iceberg.

Luna Logic: 04:47

I agree. We're just scratching

Speaker 3: 04:49

the surface of what's possible with free form prompting.

Ben Binary: 04:52

Okay. So before we wrap up, any final thoughts for our listeners? Yeah. As you start experimenting with free form prompting, here's something to think about. What if

Luna Logic: 05:00

you used it to analyze your competitors' content? Imagine the insights you could uncover about their messaging, their strategies, their strengths, and weaknesses.

Ben Binary: 05:09

Okay. That opens up a whole new world of competitive intelligence.

Luna Logic: 05:13

Exactly.

Ben Binary: 05:13

So much to explore. Thank you so much for this incredible deep dive.

Luna Logic: 05:17

Of course. Happy remixing.

Ben Binary: 05:19

And to all our listeners out there, happy remixing to you too. And we'll see you next time for another HubSpot deep dive.

Luna Logic: 05:26

See you next time.