HubSpot Update: Mobile Optimized Email

Ever open an email on your phone and it's just a mess? Like, images everywhere, text you can barely read.

It happens all the time. It's why we're diving into HubSpot's new mobile optimized email features.

Mhmm.

Today, they're kind of a big deal for anyone who uses email marketing.

No kidding. So for anyone who hasn't heard, HubSpot basically just handed us a bunch of tools to make our emails look amazing on any device.

Exactly. And it's about time. More and more people are checking email on their phones these days.

True. And I feel like we've all gotten those emails that were clearly designed for a bigger screen, and it just makes you wanna close it immediately.

Absolutely. You put all this effort into this beautiful email, and then poof, gone in a swipe Yeah. Because it's just too much work to read on a tiny screen.

Exactly. Okay. So how's HubSpot changing the game here?

It's all about control. HubSpot's always had some mobile responsiveness. Right?

Yeah. But it's been kind of basic.

Exactly. This is different. We're talking about granular control over how every single element looks on different screen sizes.

Okay. So, like, what does that look like in action?

Okay. Imagine you've got a really detailed pricing table in your email. Looks great on a desktop. Right? But on mobile, total information overload.

Way too much.

Now you can just hide that entire table for mobile users and replace it with a simple button that takes them to a mobile friendly pricing page.

Oh, that's smart.

Right. It's all about streamlining the experience

Yeah.

Making it easy for people to actually do something from their phones.

So it's not just about making things fit on the screen. It's about actually thinking about how people use their phones differently.

100%. And it gets even better. Uh-huh. Remember that all devices button we used to have for layouts?

Yeah. Kinda limiting.

Gone. Now you can adjust the layout for desktop and mobile separately. Three columns on desktop. Make it a single, easy to read column on mobile.

No coding required.

Nope. HubSpot's doing the heavy lifting for you.

That's awesome. But what about the design aspect, like fonts, colors, all that?

HubSpot's got you covered. You can tweak background colors, adjust font sizes for readability, even change the spacing between elements, all for specific devices.

Wow. So I could have a really bold, eye catching design for desktops and then a cleaner, more minimal look for mobile.

You got it. This level of customization is amazing for optimizing the experience.

This all sounds almost too good to be true, so spill the beans. Who gets access to all this?

Right now, it's available for HubSpot users with marketing pro and marketing enterprise accounts.

So if you're serious about leveling up your email game, those HubSpot plans might be worth a look. Think about it. You're no longer stuck with a one size fits all approach. Now you can tailor every aspect of your email, and that, my friends, is a game changer.

I couldn't agree more.

And that brings up a whole other question. How else can we use this technology to make the inbox a more personalized experience? Something to think about. Until next time. Happy emailing.