HubSpot Update: URL Personalisation Token Support in Email
Alright. Buckle up because we're taking a deep dive into something pretty cool from HubSpot this week. Mhmm. Yeah. Personalized URLs and emails.
Ben Binary:Okay. I'm intrigued.
Luna Logic:So I was checking out this new product update, and let me tell you. Mhmm. If you are using HubSpot
Ben Binary:Yeah.
Luna Logic:This is gonna be a game changer.
Ben Binary:Surreal. What's got you so excited about it?
Luna Logic:Well, it's how they're taking personalization to a whole new level.
Ben Binary:Okay. I'm all ears.
Luna Logic:It's not just about, like, you know, dropping in someone's name anymore. Right.
Ben Binary:Right.
Luna Logic:This is, like, micro targeting within your email list, creating a really unique experience for every single contact.
Ben Binary:And that's huge. Right? Because the more personalized you can make an email feel Totally. The more likely someone is to actually engage with it.
Luna Logic:Exactly.
Ben Binary:Yeah.
Luna Logic:And that's what we all want. Right? Yeah. More engagement, better conversion rates, you know, that stronger connection with our audience.
Ben Binary:Absolutely. And what I find really smart about this update is how it plays into HubSpot CRM. You know, if you're already using it to store unique data, about your contacts, like lead scores or interests or whatever it might be Mhmm. This feature lets you really leverage that information Yeah. In a powerful way.
Luna Logic:This has got my wheels turning. I bet we could, like, dramatically increase our webinar sign ups. You know? Instead of just a generic register here
Ben Binary:button Yeah.
Luna Logic:It could say, like, reserve your spot name and link directly to a prefilled form with their information.
Ben Binary:Oh, I like that. Or let's say you're hosting an event
Luna Logic:Okay.
Ben Binary:And you're using those custom properties in HubSpot to track which sessions people are most interested in.
Luna Logic:Right. Right.
Ben Binary:You could use this feature to personalize the call to action in your email. Yeah. So it links them directly to the sign up page for their preferred session.
Luna Logic:Oh, that's slick.
Ben Binary:Right. No more digging around.
Luna Logic:So walk me through the actual setup here. Is it complicated?
Ben Binary:Not at all. It's surprisingly straightforward.
Luna Logic:Really?
Ben Binary:Yeah. Basically, you're just adding a, what do you call, a personalization token to your button or your image link. So you just drag and drop the element into your email. Right? You choose the token that matches the data you wanna use, whether that's their first name, company name, you name it, and boom, HostBot handles the rest.
Luna Logic:It's like mail merge on steroids.
Ben Binary:Pretty much, but way more powerful.
Luna Logic:You know, it reminds me of I think it was our last big campaign.
Ben Binary:Yeah.
Luna Logic:We had so many people emailing us afterward asking for specific resources.
Ben Binary:Right. Right.
Luna Logic:We could have totally used this feature. Imagine clicking a link in an email Yeah. And it takes you to a page that's curated with content tailored just for you. Based on what you're interested in or, you know, where you are in the sales funnel. It's like
Ben Binary:It's next level personalization.
Luna Logic:Totally. Okay. So I did notice something interesting in the update.
Ben Binary:Oh, yeah. What's that?
Luna Logic:It said that certain tokens, like, for, deals, tickets, quotes, that kind of stuff Uh-huh. Those are only available for automated emails.
Ben Binary:Right. Right. Which I
Luna Logic:don't know. It seemed a little strange to me at first.
Ben Binary:It's a good catch. And it probably has to do with how those specific tokens work within HubSpot.
Luna Logic:Mhmm.
Ben Binary:Think about it. Those tokens are pulling data from live deals or support interactions, things that are constantly updating in the system.
Luna Logic:That makes sense.
Ben Binary:So it stands to reason that they'd be limited to automated sequences where HubSpot can just, like, dynamically insert the latest information in real time.
Luna Logic:That makes a lot of sense.
Ben Binary:Right.
Luna Logic:Yeah. So if you're listening to this Yeah. And you haven't already set up automated email sequences in your HubSpot account
Ben Binary:It's time.
Luna Logic:It's time to get on that.
Ben Binary:Get on that.
Luna Logic:Seriously, this is like your sign.
Ben Binary:Big time.
Luna Logic:Okay. So I wanna hear from you. If you're listening to this right now, how could you use personalized URLs to, like, really level up your marketing game? What kind of data do you have just sitting there in your HubSpot CRM that you could leverage to create a more impactful experience for your audience? I mean, the possibilities here are kind of endless.
Ben Binary:I think it's gonna be really interesting to see what people come up with.
Luna Logic:I know. And that's all the time we have for this deep dive.
Ben Binary:This was a good one.
Luna Logic:Don't forget, if you have a topic you'd like us to explore, just shoot us a message. We love hearing from you.
Ben Binary:Absolutely. Until next
Luna Logic:time. Talk to you later.
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