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HubSpot Update: WhatsApp Pricing Change - Free Service Messaging
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HubSpot Update: WhatsApp Pricing Change - Free Service Messaging

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WhatsApp Pricing Update: Free Service Messaging
Date: October 10, 2024
Summary: This product update announces a significant pricing change for WhatsApp messaging within HubSpot, effective November 1, 2024. Service conversations, defined as conversations initiated by recipients, will become free.
Key Details:
  • Free Service Conversations: "Starting November 1st, Service conversations will no longer count towards your WhatsApp usage limit."
  • Paid Conversations: Marketing, Utility, and Authentication conversations will still count towards the usage limit.
  • Free Tier Remains: HubSpot will continue to provide the first 1,000 Marketing, Utility, or Authentication WhatsApp conversations per month for free.
  • Conversation Type Examples:Utility: "Related to a transaction i.e. billing statement"
  • Authentication: "Providing users with a one time password authentication message"
  • Service: "When a customer initiates the first message"
  • Marketing: "Promotional or product related messaging"
Impact:
  • Positive for Customer Service: Businesses can now offer free customer support via WhatsApp, encouraging customer engagement and potentially reducing support costs.
  • Cost Savings: Businesses can strategically leverage service conversations to reduce their overall WhatsApp messaging costs.
Target Audience:
  • HubSpot Marketing Hub users on the following plans:
  • Marketing Enterprise
  • Marketing+ Pro
  • Service Pro
  • Service Enterprise
How it Works:
  • When a customer initiates a conversation, businesses will not be charged for the ensuing messages.
Quote:
"Now, when a customer initiates a conversation you will not be charged for it."
Overall: This pricing update makes WhatsApp a more attractive channel for customer service interactions within HubSpot. By removing the cost barrier for service conversations, businesses can enhance customer experience and potentially reduce their overall support costs.

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Ben Binary
A sharp, data-driven AI personality with a clear, robotic yet professional appearance, embodying precision and technical expertise. He decodes HubSpot updates with the efficiency of an algorithm.
Luna Logic
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Luna Logic
An intelligent and insightful AI co-host, designed with a logical, analytical mind, and a polished professional look. She brings strategic thinking and a clear, human-like touch to complex updates.