HubSpot Campaign API Update

Ever feel like you're trying to wrangle, like, a pack of wild dogs? That's what it feels like sometimes trying to manage these marketing campaigns across all these different platforms.

It's a lot.

It's a lot. But HubSpot, they just dropped this, I don't know, maybe a safety net is the right word. Yeah. Big update to their campaign API.

It's huge. Yeah. Yeah. What's cool about this is, like, it really feels like they're trying to bring everything all under one roof, you know, trying to make it, like, streamlined and efficient for marketers.

It's about time. For those who haven't already, like, gone and, like, read all the documentation, because who's got time for that? HubSpot announced this big update on October 2, 2024.

Sick. And

Yeah. It's got it's got some stuff in it.

Yeah. It's packed with features. So one of the coolest things I think that they've added is this CRU and batch API. I know that sounds intimidating. Yeah.

But what it really means is they're giving you, like, way more control over your campaigns. So, like, CRUD is basically just letting you create, read, update, delete, all the essential stuff, but it's the batch part that's really, really interesting.

So what does batch processing even mean? Like, for the average marketer who's, like, juggling 5 different campaigns at once?

So picture this. Right? You're trying to manage the budget for all of your q four campaigns. Instead of going into each one individually, what if you could just update it all at once with, like, a single click?

Okay.

Or, like, let's say you wanted to pause underperforming campaigns based on real time data. You could set up an automated rule and boom, the batch API takes care of it all at once. No more manual work.

That's what I'm talking about. That's efficiency.

Exactly.

But hold on a second. They didn't just stop at making the management side of things, like, a 1000000 times easier.

No. No. They also did the asset API. Yeah. And this is, like, the answer to every marketer's organizational dreams.

Mhmm. All

of your landing pages, your emails, your forms, all those assets that are, like, key to your campaigns, they're all in one place.

So no more digging through a 1000000 different folders. Like, where is that image? Where is that copy?

Exactly. And for those of you who like data

Oh, yeah.

The metrics API, it's a gold mine. We're talking, like, incredibly detailed insights into your campaign performance. Think, like, how many contacts are you reaching? What's your ROI looking like? They even have granular budget breakdowns now.

It's giving me data driven chills just thinking about it. But this begs the question, who's this update really for?

Well, if you're an app partner listening to this, imagine you could integrate HubSpot's campaign management features directly into your app. So instead of constantly having to switch between platforms, your users could have this super slick custom dashboard pulling in all of their HubSpot data.

Talk about user experience.

Seamless. Right?

Yeah.

And then for anyone who's a whiz with data integration, this is huge. You can now automate all of your campaign data flowing into external data warehouses.

Okay.

Real time analytics, predictive modeling, all based on live HubSpot data. It's amazing.

That's wild. We've covered a lot of ground here, the what the why, but any other, I don't know, like, juicy details about this update before we wrap things up that you thought were particularly interesting?

One of the things that stood out to me is how this update really seems to be focused on control for the marketer.

Mhmm.

Right? So, like, partial campaign updates, for example. Mhmm. Let's say you've got this big batch of campaigns you need to update, but there's one that needs a little tweak to the budget. You could totally do that now.

Nice. Or even something as simple as sorting. Right?

Yeah.

You can now sort your campaigns by name, by creation date. Just makes your life easier. It's the little things.

Less admin, more strategy. I like it.

And the level of granularity you get with these metrics now

Mhmm.

It's incredible. Like, you could actually see which specific contacts were influenced by a specific campaign. Wow. It's like super fine tooth comb level of detail.

It sounds like HubSpot really knocked it out of the park with this update. If you're listening to this and you use HubSpot, this is a big deal. Like, I don't think you understand this is not just an update. This is, like, a whole new world.

Yeah. The amount of control you have, the level of insight, the integration options, it's honestly kinda mind blowing.

So the real question is, what are you gonna do with all this power?

Exactly. It's a whole new era of data driven marketing, and it's gonna be exciting to see what people do with it.

I'm into it.

Me too.